How to Measure Anything

I’ve recently read and want to recommend Douglas W. Hubbard’s How to Measure Anything: Finding the Value of “Intangibles” in Business (2007). The book’s central premise is that anything can be measured and that any measurement, even a very imperfect measurement, provides value by reducing uncertainty and making for better decisions. And when the decisions are big and risky, reducing uncertainty adds a lot of value. Because the object of measurement is to make better decisions, not to collect data that is worthy of publication in a scientific journal, the object is not perfection, but rather good enough. The book introduces creative methods for performing measurements and introduces several basic and practical statistical methods, including an ingenious method for calculating the value of information.

I'm the Director of Threat Solutions at Shape Security, a top 50 startup defending the world's leading websites and mobile apps against malicious automation. Request our 2017 Credential Spill Report at ShapeSecurity.com to get the big picture of the threats we all face. See my LinkedIn profile at http://www.linkedin.com/in/jamesdowney and follow me on Twitter at http://twitter.com/james_downey.

Posted in Analytics, Book Review

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